The author
Clive Mayhew
Clive Mayhew is the author of Vertical AI: Changing the Game and the co-founder and CEO of GOLF.AI. His work asks how leaders can turn industry knowledge and customer intent into practical AI workflows.
From technology businesses to vertical AI
Clive Mayhew is a technology entrepreneur and investor with more than 30 years’ experience. He was Netscape’s managing director for Australasia and CDNOW’s vice-president for international operations. As principal investor and chairman of Sky Software, he helped develop the business before its acquisition by Tribal Group in 2014. An early investor and former chairman of OpenLearning, he led its 2015 funding round; the company later listed on the ASX in 2019. He also chaired Fishburners from 2021 to 2024.
Today, as co-founder and CEO of GOLF.AI, he is building something new and proving what is possible when deep industry knowledge meets emerging technology.
Clive has lived through and helped shape the rise of personal computing, the internet, ecommerce, mobile technology and the digital revolution. Each changed the way we live and work. Each created extraordinary opportunities for those willing to embrace them. In Clive’s view, none comes close to what AI makes possible today.
Use what you already know
For the first time, the ability to transform an industry is within reach of anyone with experience, imagination and the ambition to do something with it.
Clive believes the next generation of extraordinary businesses will be built by people who know their industries inside out and recognise what AI can help them achieve. After three decades of technological revolutions, he is convinced the greatest opportunity is the one right in front of us.
Explore One on One with Clive to turn your industry knowledge into a practical starting point. Understand the problem. Get close to the people who experience it. Learn how the work gets done. Then use AI where it can make a meaningful difference.
About the book
Vertical AI: Changing the Game is a forthcoming book from Dean Publishing for founders, business leaders, owners, operators and technology leaders. Its 12 chapters explore customer intent, workflow design, memory, trust and the places where human judgement matters most.
Golf provides the opening story. The questions also apply to hospitality and other service businesses where customers still rely on a person to bridge the gaps between systems.
Start with an excerpt from The Pro Shop Moment, or explore what vertical AI means in practice.
Press & media
Explore Clive’s career, from commercialising the early web to helping business leaders find their next AI opportunity.
Find out more
- GOLF.AI — Clive’s work in golf and AI
- Clive Mayhew on LinkedIn
- The ModGolf Podcast — Clive discusses AI and the golf industry
- Dean Publishing — the book’s publisher
For a free Chapter 1 or a book enquiry, email vertical@clive.ai.